Joybird
E-commerce · La-Z-Boy companyRedesigned product pages and optimized the furniture shopping experience through data-driven experimentation — lifting engagement and conversion.
Portfolio — Édition 2026№ 01 — Profile
Pablo Duobert — Senior UX / Product Designer
Senior UX / Product Designer
Fifteen years of senior UX craft across e-commerce, fintech, SaaS and government systems — now compounding with AI.
Senior UX judgment — strategy to shipped product, across web, iOS, and Android.
~2 weeks
to take a full SaaS — web portal, iOS and Android — from mockups to shipped. Solo, with AI.
The difference
I bring senior UX judgment closer to the build, using AI to move faster from strategy and interaction design to working product.
15+ years of senior UX craft across complex products — now compounding with AI to ship across web, iOS, and Android without waiting on separate handoff cycles.
Experience across — Tesla-adjacent · Carvana-adjacent · Farmers · Joybird · Vitu · Total Merchant Services
№ 02About
Simplifying complex systems into experiences people actually want.
A product-focused UX designer with 15+ years across e-commerce, fintech, SaaS and government.
My work centers on simplifying complex workflows into intuitive experiences that serve both user needs and business outcomes. Most recently I was Lead UX Merchandising Analyst at Joybird (a La-Z-Boy company), improving the online furniture shopping experience through product-page redesigns, UX optimization and data-driven experimentation.
Before that I was Senior UX Designer at Vitu, designing DMV-services workflows used by dealerships across multiple states, and earlier led UX at Total Merchant Services and Farmers Insurance — enterprise tools, payment platforms and internal systems.
What sets my work apart now is how I design with AI. I'm looking for a senior product design role where deep UX craft and AI fluency compound.
2024 — 25
Lead UX Merchandising AnalystJoybird · a La-Z-Boy company
2021 — 24
Senior UX DesignerVitu · DMV digital workflows
2016 — 21
UX LeadTotal Merchant Services · Farmers Insurance
2026 —
Founder, Designer & BuilderEmori · celebratory-gifts SaaS
Effective design streamlines complexity and removes obstacles. I integrate user research, product strategy, and data-driven insight to craft experiences that are intuitive, scalable, and aligned with real goals.
"Design is not just what it looks like and feels like. Design is how it works." — Steve Jobs
№ 03Practice
What I do — and how well.
Fifteen-plus years of complex product thinking, UX strategy, and interaction design — applied across web, iOS, and Android, with real AI fluency that compresses the path from concept to shipped.
E-commerce UXFintech & PaymentsGovernment Systems (DMV)Enterprise SaaSDesign SystemsConversion Optimization
Proficiency
Product UX Design98%
UX Research & Testing95%
Design Systems94%
Interaction Design93%
Conversion Optimization92%
Data-Driven UX90%
AI & Innovation — where craft compounds
- 01AI-assisted UX workflows — ChatGPT, Claude, Gemini, Grok
- 02AI chatbot design & integration — Chatbase conversational UX
- 03AI-powered research, ideation and content generation
- 04Workflow automation with AI tools — n8n
- 05Rapid prototyping and UX experimentation with AI
Tools & platforms
DesignFigma · Adobe XD · Sketch · Axure · InVision
VisualPhotoshop · Illustrator
ProductJira · Confluence · Slack · Monday
AnalyticsGoogle Analytics · Hotjar · A/B Testing · Looker
№ 04Selected Work
The work, and the proof.
Flagship case study2026 · Founder, Designer & Builder
A celebratory-gifts SaaS — web portal plus native iOS and Android — taken from mockups to shipped in about two weeks.
~2 weeks
Mockup to shipped
Web · iOS · Android
Platforms delivered
Solo
End-to-end ownership
UX → shipped
Strategy to production
The point
Emori is a SaaS platform built around celebratory gifting. I designed and shipped the entire product solo — a Laravel web portal, a marketing site, and native iOS and Android apps — from mockups to production in roughly two weeks.
What makes Emori remarkable isn't the timeline. It's that product strategy, UX, UI, systems thinking, and production moved together — owned end-to-end, with AI fluency closing the gap between design and working product.
Earlier chapters
All recent work ↗Four projects — drag or scroll →
№ 05Contact
Open to senior product design roles
Open to senior product design roles where UX craft and AI fluency matter.
© 2026 Pablo Duobert — Portfolio, Édition 2026Back to top ↑